BlackBerry App world to expand Reach
BlackBerry App World, the application distribution service and application by Research In Motion (RIM), is now to be available to users in nine additional African nations. Customers in Cameroon, Ivory Coast, Madagascar, Malawi, Mauritius, Mozambique, Uganda, Democratic Republic of Congo and Lesotho can now access and use the range of mobile applications that BlackBerry Smartphones offer.
‘We are delighted to be introducing BlackBerry App World to customers in an additional nine African markets,’ says Waldi Wepener, Regional Director for East, West and Central Africa, for BlackBerry manufacturers Research In Motion. ‘A rich catalog of BlackBerry apps is waiting to help customers personalize their smartphone, while also making personal time more fun and work time more productive .’
It follows a growing consensus that Africa is the market most primed for mobile market growth. Alan Knott-Craig, CEO of South African instant messaging application MXit told Memeburn.com that “Everyday a thousand guys sign up in Nigeria and Zimbabwe, so we are doing quite well in Africa and we need to grow that.
‘Africa has the chance to leapfrog the rest of the world… the problem is that although Africa has more mobile innovators than America, we just don’t have the same media coverage. Africa gets drowned out by Americans punting tech developments that have been in Africa for years’ he continued.
By expanding their reach to more African states, BlackBerry, who are the Smartphone front runners on the continent, will hopefully pave the way for future mobile innovation.
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