On 19th May it was announced that Adam Freeman, who previously worked at the Guardian, driving the digital transformation of its print brands and expansion of its global commercial operations, has been appointed Managing Director of Bloomberg Media for Europe, the Middle East and Africa. The new appointment, which he started work on this week, reflects the company’s strategy to expand its global media footprint beyond TV to multiple media platforms in these regions. Freeman will be in charge of leading various operations including web, mobile, digital video, print magazines and live events across Europe, the Middle East and Africa. His appointment will ensure that Bloomberg’s operations are carefully tailored to serve a distinct and individual market.
Freeman referred to Bloomberg as ‘a world class organisation, sitting in a unique position of opportunity as the entire media landscape is evolving everyday’. He said that he ‘jumped at’ the chance to worked with the company, and said ‘I can’t wait to get started with the incredible team’. He will be based in Bloomberg’s European headquarters in London. Bloomberg Media CEO Justin B Smith said that Freeman’s appointment reflected ‘our ambition to develop the world’s leading next generation global business media company.’ He added ‘we are going to take our operations in Europe, the Middle East and Africa to the next level’.